Martech · Automation · Analytics · Growth
Indra Reddy M
Martech · Automation · Analytics · Growth Systems
Forward-thinking Enterprise Architect & Adobe Experience Platform (AEP) Specialist with 12+ years of progressive experience across financial services, healthcare, automotive, and consulting industries. Recognized for architecting enterprise-scale digital marketing ecosystems, unifying customer data platforms (CDPs), and driving data-driven personalization at scale. Adept at aligning business strategy with technology roadmaps, leading multi-solution implementations, and influencing executive stakeholders. Strong track record in cross-channel orchestration, real-time personalization, and data governance while cultivating innovation and transformation cultures.
Selected work
View all →Lead Routing Automation
Reduced manual lead assignment with a rules-based routing workflow.
Latest writing
All posts →Understanding Backfill: A Tale of Two Pipelines
When setting up a data ingestion job, there’s one sneaky little setting that can change how much data you actually get: backfill. To help you understand it intuitively,…
Understanding Identity Graphs in Adobe Experience Platform (AEP)
In the world of digital marketing and customer data platforms, identity resolution is a critical process. It helps brands stitch together multiple data points to form a unified…